Fair Bazaar

Graphic identity for Fair Bazaar, an online shop based in Lisbon, committed to sourcing ethically made fashion, beauty and home goods.

The main goal was to provide Fair Bazaar with an identity that was clear, functional and ultimately expressed its values. Rooted in simplicity and with a smooth colour pallet, the logo and monogram offers flexibility in its various applications, applied either singled or combined.

Aside from the logo and a visual identity guidelines manual, the identity was completed with business cards and a set of icons that convey Fair Bazaar’s criteria for the online shop.